The sox history, what makes us, who we are and where it all started.
THE STORY BEHIND SOX
Two young mountain bikers tried and tested many socks before the Sox brand was born. Having to purchase tennis socks to match their cycling needs, they decided to start their own brand. From end-user to creator they have always done things differently.
The SOX Factory started out as a small start-up company with only one machine and these two young sports enthusiasts with a passion to create one of South Africa’s biggest sock brands. Today, there are over 16 staff members and the factory has expanded and grown into a spectacular space where ideas come to life and over 15,000 socks are produced per month.
Most staff members who work here are all active athletes who know what the product should feel like, look like and perform like. That’s one of the reasons our socks are the best on the market. From athletes to athletes. Each thread is chosen for a reason and we hope to continue innovating and setting the benchmark for other brands.
Made use of a local factory to produce the Sox Footwear brand.
Quality and lead times not to our satisfaction, start researching our own factory options.
Purchased the first machine. How hard can it be?
Opened the Sox Factory in Pretoria, South Africa with 5 machines.
Moved into a bigger factory and purchased our first sock printing machine (First in Africa)
Added 6 knitting machines to the production line
Manufacturing socks for major local and international brands.
Expanded the team, added an additional 6 knitting machines to the production line as well as 4 printing machines.
Sign a distribution deal with the fastest-growing cycling distributor in South Africa, Rush Sports
Opened up retail accounts with leading bike shops across the UK and Africa with the help of Rush Sports
Planning to take over the world
WHAT MAKES US-US
We don’t only dream of creating new technology and designs, we believe in innovation and staying at the forefront of the game.
Working hard is one of our best qualities, and when you do what you love with great passion it turns into fun.
Our products are manufactured and produced in South Africa. Our staff prides themselves with the quality and care each product receives.
Movers and shakers, we get things done. We like to have quick turnarounds and high-quality products.